How long is too long to list an item?

One of the questions that you will ask yourself whenever you are selling online can stop you in your tracks—how long is too long to list an item?

From my own personal experiences, you can list the item from one to four months (that’s depending on the site you are on).  These sites will charge you a small fee not only to list the item but to renew the listing as well.  The renewal fees itself can add up pretty fast, cutting into your profits once the item sells.

What I do is I look at the listing to see what I can change—a better description or title and even different pictures can go a long way to help sell the item.  There have been quite a few of the items that I have sold online that I have done these tricks too that help sell them.

The next thing that I do is I look at the price and lower it a little if I feel that will help.  Don’t lower the price too much—it could mean that you would take a loss on it when you make a sale.

I usually don’t let any listing that I have online be renewed more than five or six times.  After renewing that many times, I take the listing down and I will combine it with something else to help sell it faster.  If I have a set of Tupperware measuring cups that looks like they are not going to sell by themselves, I will take that listing down and combine those measuring cups with something like a set of Tupperware measuring spoons.

One other thing that you might want to consider is switching the listing to offer free shipping if your profits are high enough on the listing.

How long the listing is active also depends on what the item is (like a car or furniture) or how expensive it is.  Both may play into how long the listing is active.

What do you do to help sell the items you have up for sale?

At what price do you walk away from a piece?

One of the first questions you ask yourself when you are out shopping for antiques is at what price do you walk away from a piece?  It’s a very simple question that every collector and dealer ask themselves, sometimes even on a daily basis.

It doesn’t matter if you are looking at a piece of pottery, a coin or even an advertising piece.  This question will be asked on pretty much everything that you look at.

A good rule of thumb that I use is I ask myself how much I can actually sell the item for.  I then try to pay half for the item (if I can sell it for $20, I try to buy it for $10).

The reason that I only pay half for the item is that this gives me a good cushion to cover any expenses that I happen to run across.

Some of these expenses that you also have to factor in is the cost of shipping materials like the box, packing peanuts bubble wrap and even tape.  Even the cost of the shipping label also must be considered.

There are also fees that you pay to the selling site whenever you sell an item (you usually will have to deal with these at the start of the month).

When I am looking at a piece, I also look to see if I need to make any repairs or even do something like rewire it or replace parts.  This will definitely drive up the price of the item and eat into (and potentially eat up) any profits that could be made.

What do you consider when you look at the price of an item?